jammcard
Jammcard is an app for vetted music professionals to connect and get booked.
summary
I lead the MVP release of the music pro booking feature in the Jammcard app.
Role
Product Design Lead
Team
Created at L+R, Elmo Lovano, Alex Levin, Julia Keller, Chris Martinié, Jenny Rudziensky
Client
Jammcard
2019
prompt
Jammcard is an exclusive social network for music professionals. Their platform allows music professionals to connect, create a community, and facilitate collaborations within the network. I was tasked to design their new booking feature within the app, which would allow Buyers (managers, labels, artists, and musicians) and Sellers (musicians, producers, engineers, and crew) to execute collaborations and transactions directly on the platform.
The Jammcard team relied on our team to conduct research & strategy to deliver an MVP feature set to then a final UX/UI design of their new double-sided marketplace. This new booking functionality would likely restructure their existing app entirely, but we wanted to ensure that our redesign wouldn’t be so jarring to the users who were familiar with their existing app, which at the time, was more like a social networking app.
constraints
Our team had a lot to learn about the music industry. More specifically, how the typical booking process goes for both sides and where pain points lay in that process. We then required more in-depth research, such as conducting longer stakeholder and user interviews to hear directly from players in the industry.
Additionally, this was one of my first larger product projects in my early career, and I was leading as the sole product designer for this major feature-add. I personally had a lot to learn about product building and planning, working on a feature that would introduce a ton of new complex user flows and profiles.
research
We conducted stakeholder interviews, many of whom were actively or previously working in the music industry, to gather insights regarding their primary product objectives and the feedback they've received from their user base.
We followed up by also conducting user interviews to understand the motivations and pain points that exist for musicians and buyers in the booking process, that is the process to book/sign a music gig or collaboration together. Along the way, we validated some assumptions made by the Jammcard team.
I helped pull out key user insights, create user profiles, build user journey maps to highlight blocking points and define key user stories.
Feature Map & User Flows
Collaborating with researcher and strategist Julia Keller, we reviewed our key research insights to serve as a reference while shaping an MVP feature set list. Additionally, we conducted thorough market research to analyze existing competitive and analogous products, aiming to identify areas where Jammcard could either address market deficiencies or provide innovative solutions..
Now with a defined feature set, I then mapped out top level navigation and buyer/seller flows in context of the app.
It was important that we had these flows mapped out so we could understand the cause and effect a buyers actions might have on the seller's side, and vice versa.
low-fidelity prototype
With all the major user flows and edge cases mapped, I then moved onto visualizing these flows in early sketches to then a clickable prototype.
Given the amount of screens and flows to show, we chose to execute in lower fidelity, using Balsamiq to quickly demonstrate the full app experience.
With the prototype, we showed different versions of the app based on user type, showing the double-sided aspect of the marketplace between a buyer and seller.
lo-fi prototype of the full app
early sketch of the buyer side of the app
lo-fi prototype of the full app
final deliverable
After rounds of iteration to perfect the user experience, we finally moved to full UI application, expanding further upon and applying their existing visual design system to the platform.
I worked closely with the development team in preparing the pass-off file, as well as contributing to the QA process during the development phase.
buyer search & book flow
member booking management flow
buyer search & book flow
member booking management flow
outcome
We successfully launched the booking feature, empowering all users - musicians, producers, managers, and labels - to engage with their professional network and collaborate seamlessly through the Jammcard platform.
This was the first time I designed a double-sided marketplace experience, and it was a great learning opportunity to understand how to transform a product depending on the user type, while still keeping the experience unified from a top level.
Overall, I loved getting to work on such an elaborate new feature on an app that connects passionate and talented individuals.
jammcard
Jammcard is an app for vetted music professionals to connect and get booked.
summary
I lead the MVP release of the music pro booking feature in the Jammcard app.
Role
Product Design Lead
Team
Created at L+R, Elmo Lovano, Alex Levin, Julia Keller, Chris Martinié, Jenny Rudziensky
Client
Jammcard
2019
prompt
Jammcard is an exclusive social network for music professionals. Their platform allows music professionals to connect, create a community, and facilitate collaborations within the network. I was tasked to design their new booking feature within the app, which would allow Buyers (managers, labels, artists, and musicians) and Sellers (musicians, producers, engineers, and crew) to execute collaborations and transactions directly on the platform.
The Jammcard team relied on our team to conduct research & strategy to deliver an MVP feature set to then a final UX/UI design of their new double-sided marketplace. This new booking functionality would likely restructure their existing app entirely, but we wanted to ensure that our redesign wouldn’t be so jarring to the users who were familiar with their existing app, which at the time, was more like a social networking app.
constraints
Our team had a lot to learn about the music industry. More specifically, how the typical booking process goes for both sides and where pain points lay in that process. We then required more in-depth research, such as conducting longer stakeholder and user interviews to hear directly from players in the industry.
Additionally, this was one of my first larger product projects in my early career, and I was leading as the sole product designer for this major feature-add. I personally had a lot to learn about product building and planning, working on a feature that would introduce a ton of new complex user flows and profiles.
research
We conducted stakeholder interviews, many of whom were actively or previously working in the music industry, to gather insights regarding their primary product objectives and the feedback they've received from their user base.
We followed up by also conducting user interviews to understand the motivations and pain points that exist for musicians and buyers in the booking process, that is the process to book/sign a music gig or collaboration together. Along the way, we validated some assumptions made by the Jammcard team.
I helped pull out key user insights, create user profiles, build user journey maps to highlight blocking points and define key user stories.
Feature Map & User Flows
Collaborating with researcher and strategist Julia Keller, we reviewed our key research insights to serve as a reference while shaping an MVP feature set list. Additionally, we conducted thorough market research to analyze existing competitive and analogous products, aiming to identify areas where Jammcard could either address market deficiencies or provide innovative solutions..
Now with a defined feature set, I then mapped out top level navigation and buyer/seller flows in context of the app.
It was important that we had these flows mapped out so we could understand the cause and effect a buyers actions might have on the seller's side, and vice versa.
low-fidelity prototype
With all the major user flows and edge cases mapped, I then moved onto visualizing these flows in early sketches to then a clickable prototype.
Given the amount of screens and flows to show, we chose to execute in lower fidelity, using Balsamiq to quickly demonstrate the full app experience.
With the prototype, we showed different versions of the app based on user type, showing the double-sided aspect of the marketplace between a buyer and seller.
lo-fi prototype of the full app
early sketch of the buyer side of the app
lo-fi prototype of the full app
final deliverable
After rounds of iteration to perfect the user experience, we finally moved to full UI application, expanding further upon and applying their existing visual design system to the platform.
I worked closely with the development team in preparing the pass-off file, as well as contributing to the QA process during the development phase.
buyer search & book flow
member booking management flow
buyer search & book flow
member booking management flow
outcome
We successfully launched the booking feature, empowering all users - musicians, producers, managers, and labels - to engage with their professional network and collaborate seamlessly through the Jammcard platform.
This was the first time I designed a double-sided marketplace experience, and it was a great learning opportunity to understand how to transform a product depending on the user type, while still keeping the experience unified from a top level.
Overall, I loved getting to work on such an elaborate new feature on an app that connects passionate and talented individuals.
jammcard
Jammcard is an app for vetted music professionals to connect and get booked.
summary
I lead the MVP release of the music pro booking feature in the Jammcard app.
Role
Product Design Lead
Team
Created at L+R, Elmo Lovano, Alex Levin, Julia Keller, Chris Martinié, Jenny Rudziensky
Client
Jammcard
2019
prompt
Jammcard is an exclusive social network for music professionals. Their platform allows music professionals to connect, create a community, and facilitate collaborations within the network. I was tasked to design their new booking feature within the app, which would allow Buyers (managers, labels, artists, and musicians) and Sellers (musicians, producers, engineers, and crew) to execute collaborations and transactions directly on the platform.
The Jammcard team relied on our team to conduct research & strategy to deliver an MVP feature set to then a final UX/UI design of their new double-sided marketplace. This new booking functionality would likely restructure their existing app entirely, but we wanted to ensure that our redesign wouldn’t be so jarring to the users who were familiar with their existing app, which at the time, was more like a social networking app.
constraints
Our team had a lot to learn about the music industry. More specifically, how the typical booking process goes for both sides and where pain points lay in that process. We then required more in-depth research, such as conducting longer stakeholder and user interviews to hear directly from players in the industry.
Additionally, this was one of my first larger product projects in my early career, and I was leading as the sole product designer for this major feature-add. I personally had a lot to learn about product building and planning, working on a feature that would introduce a ton of new complex user flows and profiles.
research
We conducted stakeholder interviews, many of whom were actively or previously working in the music industry, to gather insights regarding their primary product objectives and the feedback they've received from their user base.
We followed up by also conducting user interviews to understand the motivations and pain points that exist for musicians and buyers in the booking process, that is the process to book/sign a music gig or collaboration together. Along the way, we validated some assumptions made by the Jammcard team.
I helped pull out key user insights, create user profiles, build user journey maps to highlight blocking points and define key user stories.
Feature Map & User Flows
Collaborating with researcher and strategist Julia Keller, we reviewed our key research insights to serve as a reference while shaping an MVP feature set list. Additionally, we conducted thorough market research to analyze existing competitive and analogous products, aiming to identify areas where Jammcard could either address market deficiencies or provide innovative solutions..
Now with a defined feature set, I then mapped out top level navigation and buyer/seller flows in context of the app.
It was important that we had these flows mapped out so we could understand the cause and effect a buyers actions might have on the seller's side, and vice versa.
low-fidelity prototype
With all the major user flows and edge cases mapped, I then moved onto visualizing these flows in early sketches to then a clickable prototype.
Given the amount of screens and flows to show, we chose to execute in lower fidelity, using Balsamiq to quickly demonstrate the full app experience.
With the prototype, we showed different versions of the app based on user type, showing the double-sided aspect of the marketplace between a buyer and seller.
lo-fi prototype of the full app
early sketch of the buyer side of the app
lo-fi prototype of the full app
final deliverable
After rounds of iteration to perfect the user experience, we finally moved to full UI application, expanding further upon and applying their existing visual design system to the platform.
I worked closely with the development team in preparing the pass-off file, as well as contributing to the QA process during the development phase.
buyer search & book flow
member booking management flow
buyer search & book flow
member booking management flow
outcome
We successfully launched the booking feature, empowering all users - musicians, producers, managers, and labels - to engage with their professional network and collaborate seamlessly through the Jammcard platform.
This was the first time I designed a double-sided marketplace experience, and it was a great learning opportunity to understand how to transform a product depending on the user type, while still keeping the experience unified from a top level.
Overall, I loved getting to work on such an elaborate new feature on an app that connects passionate and talented individuals.
