spireworks
Spireworks is an app to control and interact with NYC's most famous spires in real time.
summary
I lead the product design for Spireworks, a longterm client, working on their mobile app, marketing website, and online booking platform.
Role
Product Design Lead
Team
Created at L+R, Mark Domino, Alex Levin, Julia Keller, Matt Park
Client
Spireworks
2019
Prompt
Spireworks, a daughter company of the Durst Organization, lets you control the spires of iconic New York City buildings in real time with your phone. Spireworks also collaborates with charities and hosts special events, allowing users to donate to a good cause and enjoy exclusive access to the app. I was the go-to product and UX designer for Spireworks, working on various feature sprints for their mobile app, designing their marketing website, livestream experience, and tenant booking platform.
Throughout my time working with Spireworks, I created high-fidelity designs, prototypes, presentations, and developer documentation, while collaborating directly with the founder, strategists, and developers.
Constraints
Sprints were typically tight in timeline and budget, so I had to make some assumptions in the design process. Working at an agency, this is often the case, so I’ve learned to lean on other research techniques to help inform design choices. This includes stakeholder interviews, literary research, and market research.
I was also the sole designer for most of my projects with Spireworks. I prioritized having constant feedback loops in my design flow, making sure product strategy, business goals, and design direction were in sync.
livestream and donation platform
During 2020, millions of people stayed home to combat the pandemic and help flatten the curve. The Spireworks app was primarily meant to be enjoyed outdoors, where users could interact with the spires while looking up at the skyline. Adjusting to the new reality of that year, I helped to launch a new initiative and campaign called Change At a Distance.
I designed the custom live-streaming and donation platform, allowing users from all over the globe to donate directly online to the Coronavirus Relief Fund, getting the opportunity to livestream and play with NYC spires in real-time from the comfort and safety of their homes.
The campaign raised over $75,000 and expanded the user base of the Spireworks app to a global level. The live-streaming and donation platform is still in effect to this day, hosting events regularly for different global causes.
desktop experience
mobile experience
desktop experience
mobile experience
events booking platform
Spireworks is a daughter company of the Durst organization, one of the oldest family-run real estate companies in New York City. They offer the tenants of Durst buildings the ability to book private live lighting events with their active spires, with the option to make them cause-based and available to the larger public.
I designed the web-based tenant booking platform, allowing tenants to reserve and manage events, view statistics related to their events, manage purchasing tokens, and manage organization members.
booking platform dashboard
booking platform dashboard
accessibility and ux audit
Every so often, I got the opportunity to work on more research-based projects, auditing and analyzing the Spireworks app to uncover user pain points, breaks in UX best practices, and accessibility conformance.
I created interactive presentations to highlight key issues, as well as present a set of solutions varied by scope and development effort available.
For the accessibility audit, I referred to the objectives and requirements as listed in the Web Content Accessibility Guidelines (WCAG) 2.0 (Level A, AA) and Section 508. Aside from a custom presentation, I also delivered a Voluntary Product Accessibility Template (VPAT®) document.
user journey map analysis
accessibility audit
user journey map analysis
accessibility audit
outcome
We successfully released several different features and campaigns on the Spireworks platform during my time working with the Spireworks team.
I learned a lot in the process with Spireworks being one of my very first clients after joining L+R. I believe Spireworks to be a one-of-a-kind product, and I’m grateful I’ve been able to contribute to various parts of their product.
spireworks
Spireworks is an app to control and interact with NYC's most famous spires in real time.
summary
I lead the product design for Spireworks, a longterm client, working on their mobile app, marketing website, and online booking platform.
Role
Product Design Lead
Team
Created at L+R, Mark Domino, Alex Levin, Julia Keller, Matt Park
Client
Spireworks
2019
Prompt
Spireworks, a daughter company of the Durst Organization, lets you control the spires of iconic New York City buildings in real time with your phone. Spireworks also collaborates with charities and hosts special events, allowing users to donate to a good cause and enjoy exclusive access to the app. I was the go-to product and UX designer for Spireworks, working on various feature sprints for their mobile app, designing their marketing website, livestream experience, and tenant booking platform.
Throughout my time working with Spireworks, I created high-fidelity designs, prototypes, presentations, and developer documentation, while collaborating directly with the founder, strategists, and developers.
Constraints
Sprints were typically tight in timeline and budget, so I had to make some assumptions in the design process. Working at an agency, this is often the case, so I’ve learned to lean on other research techniques to help inform design choices. This includes stakeholder interviews, literary research, and market research.
I was also the sole designer for most of my projects with Spireworks. I prioritized having constant feedback loops in my design flow, making sure product strategy, business goals, and design direction were in sync.
livestream and donation platform
During 2020, millions of people stayed home to combat the pandemic and help flatten the curve. The Spireworks app was primarily meant to be enjoyed outdoors, where users could interact with the spires while looking up at the skyline. Adjusting to the new reality of that year, I helped to launch a new initiative and campaign called Change At a Distance.
I designed the custom live-streaming and donation platform, allowing users from all over the globe to donate directly online to the Coronavirus Relief Fund, getting the opportunity to livestream and play with NYC spires in real-time from the comfort and safety of their homes.
The campaign raised over $75,000 and expanded the user base of the Spireworks app to a global level. The live-streaming and donation platform is still in effect to this day, hosting events regularly for different global causes.
desktop experience
mobile experience
desktop experience
mobile experience
events booking platform
Spireworks is a daughter company of the Durst organization, one of the oldest family-run real estate companies in New York City. They offer the tenants of Durst buildings the ability to book private live lighting events with their active spires, with the option to make them cause-based and available to the larger public.
I designed the web-based tenant booking platform, allowing tenants to reserve and manage events, view statistics related to their events, manage purchasing tokens, and manage organization members.
booking platform dashboard
booking platform dashboard
accessibility and ux audit
Every so often, I got the opportunity to work on more research-based projects, auditing and analyzing the Spireworks app to uncover user pain points, breaks in UX best practices, and accessibility conformance.
I created interactive presentations to highlight key issues, as well as present a set of solutions varied by scope and development effort available.
For the accessibility audit, I referred to the objectives and requirements as listed in the Web Content Accessibility Guidelines (WCAG) 2.0 (Level A, AA) and Section 508. Aside from a custom presentation, I also delivered a Voluntary Product Accessibility Template (VPAT®) document.
user journey map analysis
accessibility audit
user journey map analysis
accessibility audit
outcome
We successfully released several different features and campaigns on the Spireworks platform during my time working with the Spireworks team.
I learned a lot in the process with Spireworks being one of my very first clients after joining L+R. I believe Spireworks to be a one-of-a-kind product, and I’m grateful I’ve been able to contribute to various parts of their product.
spireworks
Spireworks is an app to control and interact with NYC's most famous spires in real time.
summary
I lead the product design for Spireworks, a longterm client, working on their mobile app, marketing website, and online booking platform.
Role
Product Design Lead
Team
Created at L+R, Mark Domino, Alex Levin, Julia Keller, Matt Park
Client
Spireworks
2019
Prompt
Spireworks, a daughter company of the Durst Organization, lets you control the spires of iconic New York City buildings in real time with your phone. Spireworks also collaborates with charities and hosts special events, allowing users to donate to a good cause and enjoy exclusive access to the app. I was the go-to product and UX designer for Spireworks, working on various feature sprints for their mobile app, designing their marketing website, livestream experience, and tenant booking platform.
Throughout my time working with Spireworks, I created high-fidelity designs, prototypes, presentations, and developer documentation, while collaborating directly with the founder, strategists, and developers.
Constraints
Sprints were typically tight in timeline and budget, so I had to make some assumptions in the design process. Working at an agency, this is often the case, so I’ve learned to lean on other research techniques to help inform design choices. This includes stakeholder interviews, literary research, and market research.
I was also the sole designer for most of my projects with Spireworks. I prioritized having constant feedback loops in my design flow, making sure product strategy, business goals, and design direction were in sync.
livestream and donation platform
During 2020, millions of people stayed home to combat the pandemic and help flatten the curve. The Spireworks app was primarily meant to be enjoyed outdoors, where users could interact with the spires while looking up at the skyline. Adjusting to the new reality of that year, I helped to launch a new initiative and campaign called Change At a Distance.
I designed the custom live-streaming and donation platform, allowing users from all over the globe to donate directly online to the Coronavirus Relief Fund, getting the opportunity to livestream and play with NYC spires in real-time from the comfort and safety of their homes.
The campaign raised over $75,000 and expanded the user base of the Spireworks app to a global level. The live-streaming and donation platform is still in effect to this day, hosting events regularly for different global causes.
desktop experience
mobile experience
desktop experience
mobile experience
events booking platform
Spireworks is a daughter company of the Durst organization, one of the oldest family-run real estate companies in New York City. They offer the tenants of Durst buildings the ability to book private live lighting events with their active spires, with the option to make them cause-based and available to the larger public.
I designed the web-based tenant booking platform, allowing tenants to reserve and manage events, view statistics related to their events, manage purchasing tokens, and manage organization members.
booking platform dashboard
booking platform dashboard
accessibility and ux audit
Every so often, I got the opportunity to work on more research-based projects, auditing and analyzing the Spireworks app to uncover user pain points, breaks in UX best practices, and accessibility conformance.
I created interactive presentations to highlight key issues, as well as present a set of solutions varied by scope and development effort available.
For the accessibility audit, I referred to the objectives and requirements as listed in the Web Content Accessibility Guidelines (WCAG) 2.0 (Level A, AA) and Section 508. Aside from a custom presentation, I also delivered a Voluntary Product Accessibility Template (VPAT®) document.
user journey map analysis
accessibility audit
user journey map analysis
accessibility audit
outcome
We successfully released several different features and campaigns on the Spireworks platform during my time working with the Spireworks team.
I learned a lot in the process with Spireworks being one of my very first clients after joining L+R. I believe Spireworks to be a one-of-a-kind product, and I’m grateful I’ve been able to contribute to various parts of their product.